You are looking at the HTML representation of the XML format.
HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
See the complete documentation, or API help for more information. 
<?xml version="1.0"?>
<api>
  <query>
    <pages>
      <page pageid="10" ns="0" title="Licensing faq" />
      <page pageid="190" ns="0" title="Unpack" />
      <page pageid="712" ns="0" title="HOWTO:Use Exiting Drawing In Current Project" />
      <page pageid="747" ns="0" title="Customising I/O On Equipment" />
      <page pageid="749" ns="0" title="Customizing I/O On Equipment" />
      <page pageid="752" ns="0" title="Customizing Equipement I/O" />
    </pages>
  </query>
</api>